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Bachelor in Tourism Product Development & Luxury Hospitality

Leads to the professional certification RNCP42051 “Chargé de développement de produits touristiques” (Tourism product development officer), registered with the RNCP at Level 6 by decision of the Director General of France compétences dated 01/04/2026, NSF codes 334w, 334s, awarded by Mediaschool Group.

RNCP Level 6 3 years Anglais Initial September 2027
Overview

The programme

Create the experiences that will make tomorrow's hospitality shine, worldwide

Become a professional able to imagine, develop and lead the experiences that shape luxury hospitality, upmarket tourism and the world of luxury. Taught entirely in English, the Bachelor in Tourism Product Development & Luxury Hospitality prepares you to thrive in a multicultural environment through immersive teaching, in-company experience and international placements that punctuate the three years of the programme. You develop the skills, intercultural openness and international outlook needed to join the establishments, hotel groups and luxury houses that are reinventing tomorrow's hospitality, with an ever more responsible and innovative approach.

Campus

Where can you study this programme?

 Lille
 Lyon
 Nancy
 Nice
 Paris

CMH campuses (Paris and Lyon) and ACE Education campuses (Lille, Nancy, Nice, Toulouse).

In detail

Why choose this Bachelor?

Programme

Discover the full content of the programme

The luxury & hospitality ecosystem

➜ Tourism, culture and hospitality
➜ The luxury industry
➜ The art of the table
➜ History of French gastronomy
➜ Food and beverage operations
➜ AI fundamentals
➜ Project: the luxury and hotel market

Customer service in luxury

➜ Welcome and guest relations in luxury
➜ Professional conduct in luxury
➜ The codes of elegance
➜ Service excellence: business etiquette, interpersonal skills and grooming
➜ Project: the codes of luxury

Hotel management

➜ Organisation of a hotel establishment
➜ Front office and housekeeping
➜ Hygiene, safety and quality
➜ Accounting and management
➜ Office suite (Word/Excel)

Communication

➜ Public speaking
➜ Business English
➜ Foreign language (French as a foreign language or Spanish)
➜ Project: international communication – interview

Student life & enhancing your profile

➜ Induction day
➜ Academic support
➜ Student council
➜ Careers guidance day
➜ Masterclasses (examples): inclusion in hospitality – the art of language in luxury

Professional development

➜ Luxury study tour
➜ Employability
➜ Job dating
➜ Personal branding
➜ Seminar included (compulsory)

Écosystème du luxe & de l'hospitalité

➜ Evolution et tendances du secteur hôtelier dans le monde
➜ Conciergerie de luxe
➜ Vins et vignobles de France : du vignoble à la table

Marketing & vente

➜ Découverte de l'expérience client
➜ Marketing dans l'hôtellerie de luxe
➜ Techniques de vente
➜ IA appliquée à l'hôtellerie
➜ Projet : Luxury marketing

Gestion hôtelière

➜ Gestion des organisations hôtelières
➜ Gestion des coûts hôteliers
➜ Gestion des opérations en hôtellerie et restauration
➜ Quality management
➜ Excel et logiciels hôteliers
➜ Projet : Business case de gestion opérationnelle

Communication & service d'excellence

➜ Plan de communication
➜ Excellence service : service attitude et étiquette
➜ Excellence service : règles protocolaires
➜ Anglais professionnel
➜ Langue étrangère (FLE/Espagnol)
➜ LV3 (Espagnol)
➜ Projet : Communication interculturelle

Vie étudiante & valorisation du parcours

➜ Journée d'intégration
➜ Suivi pédagogique
➜ Conseil de vie d'école
➜ Journée de l'orientation
➜ Masterclass (exemples) : Marketing sensoriel - Luxe et culture asiatique

Professionnalisation

➜ Luxury study tour
➜ Stage de 8 semaines (optionnel)
➜ Suivi individualisé de l'expérience professionnelle
➜ Insertion professionnelle
➜ Jobdating

Sector monitoring & market research

➜ Luxury culture
➜ Tourism and CSR
➜ Service excellence: domestic and international hotel guests
➜ Monitoring and strategic analysis

Designing a hotel offering

➜ Introduction to brand management
➜ Advanced tourism engineering
➜ Creating upmarket tourism products
➜ Pricing a hotel offering
➜ Certification assessments

Hotel management

➜ The codes of elegance
➜ Team leadership
➜ Conflict management
➜ Customer loyalty and CRM
➜ Performance monitoring
➜ Certification assessments

Communication & sales

➜ Introduction to revenue management
➜ Digital communication in luxury
➜ E-tourism
➜ AI applied to communication
➜ The art of the pitch
➜ Business English
➜ Foreign language (French as a foreign language or Spanish)
➜ Project: luxury commercial communication
➜ Certification assessments

Student life & enhancing your profile

➜ Induction day
➜ Academic support
➜ Student council
➜ Careers guidance day
➜ Masterclasses (examples): slow travel – luxury and storytelling

Professional development

➜ Luxury study tour
➜ In-company placement period: internship of at least 12 weeks
➜ Individual support throughout the work placement
➜ Soft skills
➜ Employability
➜ Job dating


 Teaching strengths

International mobility Optional seminars in London and Milan. Compulsory mobility semester in Year 2 in London or Madrid.

Teaching methods

Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing students as active participants in their own learning.

Teaching approaches

 Theoretical and practical approach

 Professional immersion

 Expert guest speakers

 Professional projects

 International experience

97%

pass rate for candidates on the European Bachelor In Hôtel and Tourism Management, class of 2025

94%

of students reported to be in employment 6 months after gaining the professional certification, class of 2024

Further study

After the bachelor's

On completion, the Bachelor allows you to enter working life immediately or to continue on to a CMH postgraduate programme: MBA Manager de Projets Événementiels et Touristiques - Hôtellerie de Luxe or MBA in Event and Tourism Project Management for Luxury Hospitality


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Career opportunities

The roles targeted by the certification

Once you have graduated, you will be able to work in one of these sectors and take up the roles linked to the certification.

Tourism sector: major accommodation and leisure groups, tour operators and travel agencies, regional tourism bodies, Travel Tech start-ups.


➜ Customer relations officer

➜ Front office & guest experience manager

➜ Tourism promotion officer

➜ Tourism product sales officer

➜ Tourism production officer

➜ Tourism project manager

➜ Junior tourism product manager

➜ Tourism product manager

➜ Tourism product sales representative

➜ Designer of tourism products and services

➜ Package holiday planner or group package planner



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