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MBA in Event & Tourism Project Management for Luxury Hospitality

Leading to the professional certification RNCP41997 “Manager de projets événementiels et touristiques” (Event and Tourism Project Manager), registered with the RNCP at Level 7 by decision of the Director General of France Compétences dated 27/02/2026, NSF codes 320, 334, awarded by Mediaschool Group.

RNCP Level 7 2 years Anglais Initial September 2027
Overview

The programme

Inspire the excellence of tomorrow's international luxury hospitality

Become a manager with an international outlook, able to imagine, design and steer the strategies that drive performance and raise the profile of the establishments, brands and organisations of hospitality, tourism and luxury, while shaping exceptional experiences. Taught entirely in English, the MBA in Event & Tourism Project Management for Luxury Hospitality prepares you to thrive in a multicultural environment through immersive teaching, in-company experience, international immersions throughout the programme and a unique network of professionals. You will develop your strategic vision, your leadership and your intercultural agility to support the major changes reshaping luxury hospitality, in an ever more responsible, innovative and international approach.

Campus

Where can you study this programme?

 Lille
 Lyon
 Nancy
 Nice
 Paris

CMH campuses (Paris and Lyon) and ACE Education campuses (Lille, Nancy, Nice, Toulouse).

In detail

Why choose this MBA?

Curriculum

Explore the full content of the programme

Strategic analysis & positioning

➜ Trends and innovation in hospitality
➜ Luxury hospitality in emerging markets
➜ Strategic luxury marketing
➜ Heritage development and destination marketing

Designing prestige offerings

➜ Product strategy in hospitality and tourism
➜ Personalised guest experience
➜ Negotiation and partnerships
➜ Prestige events

Development strategy

➜ Service excellence: business etiquette
➜ Luxury brand management
➜ Digital communication and e-reputation
➜ Foreign language (French as a foreign language or Spanish)
➜ Project: Luxury branding

Business steering & management

➜ The codes of elegance
➜ HR management in luxury hospitality
➜ Intercultural management in hospitality
➜ Revenue management
➜ Budget management
➜ Corporate tax law

Student life & building your profile

➜ Induction day
➜ Academic support
➜ School life council
➜Careers guidance day
➜Masterclass (examples): Signature experience and emotion - ➜ The hotel's AI agent

Professional development

➜ Luxury study tour
➜ In-company placement period: minimum 12-week placement
➜ One-to-one monitoring of professional experience
➜ Soft skills
➜ Employability
➜ Jobdating
➜ Seminar included (compulsory)

Analyse stratégique & positionnement

➜ Veille et analyse des marchés tourisme et hôtellerie de luxe
➜ Diagnostic stratégique et positionnement de l'offre
➜ New business models
➜ Epreuves certificatives

Conception d'offres de prestige

➜ Expériences clients dans le luxe
➜ Hôtellerie et tourisme durable
➜ Conception et pilotage d'un événement de prestige
➜ Epreuves certificatives

Stratégie de développement

➜ Codes de l'élégance
➜ Excellence service : satisfaction client
➜ Stratégie commerciale
➜ Pilotage stratégique des achats et des partenariats
➜ Stratégie de communication dans le luxe
➜ Anglais professionnel
➜ Langue étrangère (FLE ou Espagnol)
➜Epreuves certificatives

Pilotage & management de l'activité

➜ Gestion de projet événementiel
➜ Management d'équipe et leadership
➜Pilotage commercial
➜ IA et transformation digitale
➜ Projet : Luxury event management
➜ Epreuves certificatives

Vie étudiante & valorisation du parcours

➜ Journée d'intégration
➜ Suivi pédagogique
➜ Conseil de vie d'école
➜ Journée de l'orientation
➜ Masterclass (exemples) : Tourisme et IA - Tourisme et Géopolitique

Professionnalisation

➜ Luxury study tour
➜ Période d'application en entreprise : stage de 12 semaines minimum
➜ Suivi individualisé de l’expérience professionnelle
➜ Soft skills
➜ Insertion professionnelle
➜ Jobdating



 Teaching strengths

International mobility. Compulsory seminars in Dubai and Marrakesh.

Teaching methods

Our lecturers are recognised experts who guide and support our students throughout their course. Their teaching methods build on student autonomy, regularly placing students as active participants in their own learning.

Teaching approaches

Theory and practice

Professional immersion

Expert guest speakers

Professional projects

International experience

Further study

After the MBA

On completion of the qualification, the MBA leads straight into professional employment.


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Career opportunities

The roles targeted by the certification

Once you have graduated, you will be able to work in one of these sectors and hold these roles linked to the certification.

➜ Hotel businesses, convention centres and exhibition venues seeking to diversify through events and tourism hospitality

➜ Private companies organising corporate events or developing integrated tourism offerings

➜ Event agencies and destination attractiveness consultancies

➜ Tourist offices, regional and departmental tourism boards and local authorities

➜ Associations and NGOs running cultural, sporting or heritage projects


➜ Hotel general manager

➜ Hospitality sales manager

➜ Private concierge manager

➜ Customer service director

➜ Event project manager

➜ Events manager

➜ Luxury events manager

➜ Event Manager

➜ Travel Manager

➜ Sales manager

➜ Key account manager

➜ Account Manager



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