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Bachelor Responsable d’Établissement Touristique - Hôtellerie de Luxe

Prepares for the professional qualification RNCP42020 “Responsable d’établissement touristique” (tourism establishment manager), registered with the RNCP at Level 6 by order of 20/01/2026, published in the Official Journal of 24/01/2026, NSF code 334p, awarded by the French Ministry of Labour, Full Employment and Integration.

Alternance RNCP Level 6 3 years French September 2027
Overview

The programme

Bring to life the places that keep hospitality thriving

Become a professional capable of running, growing and raising the profile of a tourism or hotel establishment. Through immersive teaching, hands-on experience in business, international immersions and a unique network of professionals, the Bachelor Responsable d’Établissement Touristique - Hôtellerie de Luxe prepares you to manage teams, grow the business and guarantee an outstanding guest experience within hotels, residences, resorts, tourism establishments and hotel groups, with an ever more international, responsible and innovative approach.

Campuses

Where can you study this programme?

 Lille
 Lyon
 Nancy
 Nice
 Paris

CMH campuses (Paris and Lyon) and ACE Education campuses (Lille, Nancy, Nice, Toulouse).

In detail

Why choose this Bachelor?

Curriculum

Discover the full content of the programme

The luxury & hospitality ecosystem

➜ Tourism, culture and hospitality
➜ The luxury industry
➜ The art of the table
➜ History of French gastronomy
➜ Food and beverage operations
➜ AI fundamentals
➜ Project: the luxury and hotel market

Guest service in the luxury sector

➜ Welcome and guest relations in the luxury sector
➜ Professional bearing in the luxury sector
➜ The codes of elegance
➜ Service excellence: business etiquette, interpersonal skills and grooming
➜ Project: the codes of luxury

Hotel management

➜ How a hotel establishment is organised
➜ Front office and housekeeping
➜ Hygiene, safety and quality
➜ Accounting and management
➜ Office suite (Word/Excel)

Communication

➜ Public speaking
➜ First language: Business English
➜ Second language: Chinese or Russian
➜ Project: international communication - interview

Student life & enhancing your profile

➜ Induction day
➜ Academic support
➜ School life council
➜ Careers guidance day
➜ Masterclasses (examples): Inclusion in hospitality - The art of language in luxury

Professional development

➜ Luxury study tour
➜ 8-week immersion placement
➜ Preparing the placement report
➜ One-to-one support throughout your professional experience
➜ Career entry
➜ Job dating

Écosystème du luxe & de l'hospitalité

➜ Evolution et tendances du secteur hôtelier dans le monde
➜ Conciergerie de luxe
➜ Vins et vignobles de France : du vignoble à la table

Marketing & vente

➜ Découverte de l'expérience client
➜ Marketing dans l'hôtellerie de luxe
➜ Techniques de vente
➜ IA appliquée à l'hôtellerie
➜ Projet : Luxury marketing

Gestion hôtelière

➜ Gestion des organisations hôtelières
➜ Gestion des coûts hôteliers
➜ Gestion des opérations en hôtellerie et restauration
➜ Quality management
➜ Excel et logiciels hôteliers
➜ Projet : Business case de gestion opérationnelle

Communication & service d'excellence

➜ Plan de communication
➜ Excellence service : service attitude et étiquette
➜ Excellence service : règles protocolaires
➜ LV1 : Anglais professionnel
➜ LV2 : Chinois ou Russe
➜ LV3 : Espagnol
➜ Projet : Communication interculturelle

Vie étudiante & valorisation du parcours

➜ Journée d'intégration
➜ Suivi pédagogique
➜ Conseil de vie d'école
➜ Journée de l'orientation
➜ Masterclass (exemples) : Marketing sensoriel - Luxe et culture asiatique

Professionnalisation

➜ Luxury study tour
➜ Stage approfondissement 8 semaines
➜ Suivi individualisé de l’expérience professionnelle
➜ Insertion professionnelle
➜ Jobdating

Hotel management and service operations

Team management and HR

Communication and business development

Financial management and investment

Student life & enhancing your profile

Professional development


 Teaching strengths

Methods used

Our teaching staff are recognised experts who guide and support our students throughout their studies. Their teaching methods build on student autonomy, regularly placing students at the heart of their own learning.

Teaching approaches

Theory and practice

Professional immersion

Expert guest speakers

Professional projects

International experience

83%

of certified graduates reported to be in employment 6 months after gaining the professional certification, 2024 cohort

Further study

After the Bachelor

On completing the qualification, the Bachelor allows you to enter working life immediately or to continue on to a CMH postgraduate programme: MBA Manager de Projets Événementiels et Touristiques - Hôtellerie de Luxe or MBA in Event and Tourism Project Management for Luxury Hospitality


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Career opportunities

The roles targeted by the certification

Once you have graduated, you will be able to work in one of these sectors and hold these roles linked to the certification.

➜ Holiday villages and club hotels

➜ Hotels

➜ Open-air hospitality (campsites)

➜ Tourist residences

➜ Self-catering holiday villages

➜ Group accommodation

➜ Holiday centres

➜ Mountain refuges

➜ Ocean and river cruise ships

➜ Retirement residences

➜ Concierge services


➜ Tourist accommodation facility manager

➜ Tourist accommodation facility operator

➜ Tourist accommodation facility proprietor

➜ Tourist accommodation facility administrator

➜ Tourist accommodation facility director

➜ Holiday village director

➜ Holiday club / club hotel director

➜ Tourist residence director

➜ Campsite director

➜ Open-air hospitality director

➜ Residential leisure park director

➜ Hotel / hotel-restaurant director

➜ Youth hostel director

➜ Multi-site hotel director

➜ Self-catering holiday village director

➜ Group accommodation director

➜ Holiday centre director

➜ Mountain refuge warden/manager

➜ Hotel director of a retirement residence

➜ Deputy manager of a tourism establishment



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